China is planning a move to boost the falling birth rate.

China’s Family Planning Association, a national body that implements the government’s population and fertility measures, will launch the projects to encourage women to marry and have children, the state-backed Global Times reported on Monday as quoted by The Straits Times.

Promoting marriage, having children at appropriate ages, encouraging parents to share child-rearing responsibilities, and curbing high “bride prices” and other outdated customs are the focus of the projects, the Times said.