“So, coming to Amsterdam for a messy night? Stay away.” That’s the message from the 30-second video by Amsterdam city authorities.

“Coming to Amsterdam for a messy night + getting trashed = €140 fine + criminal record,” the ads’ captions stated.

As per the statement, the initiative is aimed at "British men aged 18 to 35" at the outset, but it may be expanded to tourists from the Netherlands or EU nations during the year.

People who look up terms like “stag party Amsterdam,” “cheap hotel Amsterdam” or “pub crawl Amsterdam” on the internet ahead of a visit to the Dutch city will be shown short videos stressing “the risks and consequences of nuisance and excessive alcohol and drug use,” the city of Amsterdam said in a statement published Tuesday.

The endeavor is a component of attempts to enhance Amsterdam's image by reducing its notoriety as Europe's most permissive party hub.

Amsterdam, which attracts approximately 20 million visitors each year, is renowned for its red light district, which has played a significant role in establishing the city as one of Europe's top party destinations.

However, residents have been persistently protesting against disturbance caused by intoxicated tourists.

The advertising campaign is a component of the city of Amsterdam's broader campaign to curb disorderly conduct by tourists. In the previous month, city officials implemented fresh regulations that prohibit smoking marijuana in the red light district.