The advertisement is part of lifestyle brand Quince's holiday campaign titled 'The Red Sweater'.

Although the advertisement makes no direct reference to the popular sitcom, its connection to one of the show's most memorable episodes has not gone unnoticed by fans.

In the advertisement, shared on Instagram, Schwimmer can be seen chasing the red sweater through the streets of New York City.

The campaign has reminded Friends fans of the iconic episode in which Ross Geller's red sweater helped reveal a major secret to the rest of the group, becoming a memorable part of the show's storyline.

Sharing his experience of working on the advertisement, Schwimmer said, "Had so much fun making this."

The advertisement quickly caught the attention of internet users, many of whom appreciated the nostalgic reference.

"This is legendary!!" one user commented.

Another wrote, "Love it!!!!"