Since January 3, the digital display has gone live in major cities around the world, including Bangkok, Chengdu, London, Milan, Madrid, New York, Seoul, Stockholm, Warsaw and more.

"The video shows a metallic cube slowly evolving into animated stars that represent Galaxy AI and the transformative experiences it will bring," read the company website.

With this campaign, Samsung is inviting viewers everywhere to be inspired by mobile innovation that will soon change the way users live, connect and create forever.

Samsung Galaxy Unpacked 2024 event will be launched January 17.