Speaking at the launch, Santy Sajan, General Manager, Columbia Asia Hospital, Whitefield said, “It gives us great pleasure to launch this world-class facility in the Whitefield Hospital, Bangalore. Whitefield today is known as the “fastest growing tech hub” of India with working couples who are busy with their demanding and stressful careers, often involving long hours, travel, etc. With modern lifestyles and delayed marriages, infertility issues are becoming common and often couples seek advice on conception and sometimes assisted reproductive techniques to achieve a pregnancy. Columbia Asia, through the Assisted Conception Unit will cater to this growing demand and offer all assistance in achieving a pregnancy.”

 

Cutting edge medical practice, world-class infrastructure and specialists trained in the best institutes in India and abroad in the field of fertility, will be an integral part of the assisted conception unit.

 

Dr Nandakumar Jairam, Chairman and Group Medical Director, Columbia Asia Hospitals Pvt Ltd, said, “The organization believes in ethical practice of medicine and the Assisted Conception Centre will abide by the beliefs of the organization. Patients will be given all information regarding fertility and assisted conception techniques available, including the success and failure rates, to enable them to make an informed choice. The doctors, paramedics and counsellors will all assist the patient in getting clarity on the whole process. Being a multi-specialty hospital will help the patient seek advice of other specialists if needed. Each patient will then be given a treatment plan tailor-made to suit the couple.”

 

“We believe in enhancing patient knowledge and clarity of thought before the couple makes a final decision," said Jairam.