Position: Digital Fundraising Officer

Job location: Bratislava with possibility of homeoffice

Job dimension: Full time

Salary: According to MAGNA salary scale we offer a entry gross salary from 1.320 to 1.604 EUR

General information

MAGNA is a non-profit independent medical humanitarian organization. We provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Our teams are made up of health professionals, logistic and administrative staff.

We recruit medical and non-medical personnel, collects private and institutional funds and raises awareness among the public about populations in danger. Using a small but highly committed group of staff and volunteers, we have achieved respectable results. We treat patients suffering from a wide array of illnesses and health needs (child health, malnutrition, sexual violence, women health, mental health, HIV/AIDS, malaria, cholera and other diseases).

Currently we have open missions in South Sudan, DR Congo, Syria, Lebanon, Iraq, Afghanistan, Ukraine and Cambodia. Since beginning we have worked in over 15 countries in Asia, Europe, Africa and America.

Job description

Overall objective

The Digital Fundraising Officer is responsible for maximising income from online channels, including the recruitment of new supporters and the development of relationships with existing supporters, using the internet and other digital distribution channels.

Tasks and responsibilities

STRATEGY AND MANAGEMENT

• Develop and implement an evolving digital marketing strategy with the objective of acquiring new donors and developing and maintaining relationships with current ones; maximising all digital marketing channels and online content, and integrating with offline communications, campaigns and appeals.
• Manage, develop and identify relationships with a range of external partners and creative agencies.
• Oversee the digital fundraising marketing budget across all digital marketing channels in order to maximise income and return on investment and optimise online donor journeys.
• Manage and continually optimise web advertising campaigns (display and paid social), from initial brief through copy and design development to final delivery.
• Manage the media planning and booking of all web advertising campaigns, working with internal colleagues and external agencies to maximise ROI from individual and regular donations.
• Manage fundraising e-mail campaigns and e-mail platform. This includes scheduling of activity, targeting (in collaboration with fundraising), commissioning content and selection of imagery and multimedia (in collaboration communications), layout and design. Acquiring new email subscribers (who can become donors) is a major focus.

ANALYSIS AND INITIATIVE

• Continuously monitor and report on strategy, campaigns and the MAGNA website to ensure that set objectives, targets and return on investments ROI are being met; implement and advise changes if not – knowledge of Google Analytics and the ability to report to internal stakeholders is essential.
• Build networks with key individuals in MAGNA, specifically digital marketing, fundraising, and web development in order to gain knowledge, expert advice and assistance.
• Identify opportunities across all digital marketing channels, identifying options that can target new audiences, increase income and deliver strong ROIs from individual and regular donations.

PLANNING AND ORGANISATION

• Manage and continually optimise paid search campaigns in Google, to drive quality traffic and maximise the number and value of individual and regular donations made online, meeting expenditure, income and return on investment targets.
• Keep up to date with industry innovation and development, testing new channels, content and messaging, where possible, to ensure that the correct mix is implemented - keep up to date with developments and trends in digital / digital marketing / fundraising / non-profit sector.
• Continuously develop multi-variate testing plans to optimize digital marketing channels and MAGNA website; study results and implement changes based on these.
• Ensure MAGNA online, social channel and email sign-up are promoted across all online channels.

OTHER

• Work with the fundraising team to ensure that the routes to donation perform as effectively as possible to improve conversion rates and to also identify and implement new online routes to donate.
• Required knowledge and skills
• Fluency in written and spoken English is a must
• Experience of digital marketing in the not-for-profit sector, preferred
• Experience using Google Ad Words, Google analytics, Facebook Business Manager, essential
• Experience working with email marketing and e-commerce platforms considered an asset
• Experience managing the strategic development and delivery of digital advertising, marketing and fundraising campaigns
• Excellent project management skills
• Budget management experience
• Experience of working with fundraising databases;
• Ability to recruit and manage third party agencies
• Proven ability to analyse campaign results and recommend improvements
• Excellent awareness of industry best practice and a proven track record of innovation
• Excellent copy-writing and proof-reading
• Good image and video editing skills
• Good interpersonal, team-working and negotiation skills
• Excellent organisational skills with the ability to carry out different tasks simultaneously and to prioritise time and resources accordingly

CONTACT

Interested applicants can send only their CV including education, qualifications, contact number and relevant documents: by email, to address hr@magna.org

The email subject line MUST include in the title of email the following to be considered:

“Digital Fundraising Officer”.

E-mails without job title will not be reviewed.

We thank all applicants for their interest but only short-listed candidates will be contacted. Please ensure that you provide appropriate contact information (e-mail, mobile, etc.).

Job Email id: hr(at)magna.org