• Support the launch of new podcasts: development and delivery of marketing plans across owned, earned and paid media.
• Find creative ways to engage audiences and create content that drives reach.
• Copywriting & editing for podcast titles, trailers and episode descriptions.
• Briefing and managing marketing campaigns internally & externally and using third-party platforms to book activity.
• Working closely with, and coordinating, internal teams (editorial, social, product, tech) to ensure Tortoise podcasts are promoted effectively across Tortoise’s owned media (daily and weekly newsletters, website and audio app).
• In collaboration with the Tortoise audio team, ensure there is a co-ordinated “call-to-action” strategy which drives deep listener engagement, listener to paid subscriber conversion on both our app and Tortoise+ channel, and clear brand messaging.
• Build relationships with Tortoise’s podcast distribution partners and external brand partners to set up contra swaps and paid marketing opportunities to promote Tortoise content.
• Being in the weeds of the numbers – owning the reporting and analysis of listener metrics: what’s performing well & why, and what could perform better & how.
• Liaising as required with the partnership and design teams to create brand marketing materials that support the growth of Tortoise’s branded audio content.
What do I know? Essential knowledge, skills and experience.
• Minimum 4 years’ experience in marketing and communications, including marketing partnerships.
• Passionate about podcasts, audio and news.
• Experience in audio or podcast marketing is highly advantageous.
What do I show? Essential behaviours.
• Confident communicator with excellent written and verbal skills.
• Diligent, enthusiastic and proactive with a love for podcasts and news.
• Highly organised and able to manage multiple projects & deadlines concurrently, as well as working effectively as part of a busy cross-functional team.
• A team player with a positive attitude – happy to roll your sleeves up to tackle tasks from creative to organisational.
• Unflappable under pressure – able to handle working in a start-up culture with tight turnaround times and changing goals.
Salary & benefits
• Competitive salary & bonus (team and individual)
• 28 days’ annual leave plus bank holidays
• Bunk off birthday (because who wants to work on their birthday?)
• Company pension
• Private healthcare
• Group Life Assurance
• Snacks on tap and regular treats including free lunches, workout classes and after-work socials
• Tortoisestock – once a year we all head out to the countryside for two days of fun and plotting
Working with us
We are a new and progressive business with a diverse, motivated team; a mix of veterans and young people starting out on their careers. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.
How to apply
Send a CV and a cover letter to audio.recruitment@tortoisemedia.com.
Job Email id: audio.recruitment(at)tortoisemedia.com